Privacy Policy

Last Updated: July 5, 2026

At DEE Attire, we are committed to protecting the privacy and personal data of our customers and website visitors in Spain and the European Union. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our shirts.

1. Data Controller

The entity responsible for processing your personal data (the “Data Controller”) is:

  • Company Name: [Your Registered Company Name, S.L./S.A.] (Operating as DEE Attire)
  • Registered Address: [Your Official Business Address]
  • Tax Identification Number (CIF): [Your CIF Number]
  • Contact Email: info@deeattire.com

2. Information We Collect

We collect information that you provide directly to us, as well as information automatically collected when you navigate our store:

  • Identity & Contact Data: Name, surname, billing address, shipping address, email address, and phone number when you place an order or create an account.
  • Transaction Data: Details about payments and the specific shirts you purchased. (Note: We do not store your credit card details; payments are securely processed by our third-party payment gateways).
  • Technical & Usage Data: IP address, browser type, operating system, pages viewed, and browsing behavior, collected via cookies and tools like Google Analytics.

3. Purpose and Legal Basis for Processing

Under the GDPR, we must have a legal basis to handle your data. We process your information for the following reasons:

  • Performance of a Contract: To process your orders, manage payments, and deliver your shirts to your address in Spain.
  • Consent: To analyze website traffic using Google Analytics, or to send you marketing newsletters if you explicitly opt-in. You can withdraw your consent at any time.
  • Legitimate Interest: To improve our website performance, optimize our store layout, and ensure security against fraud.

4. Data Sharing and Third Parties

We do not sell your personal data. We only share your data with trusted service providers necessary to run our store:

  • Logistics & Delivery Carriers: To ship and deliver your shirts.
  • Payment Processors: To securely handle payment transactions.
  • Analytics Providers: Google Analytics, to help us understand web traffic and user behavior. Google may process this data outside the European Economic Area (EEA), protected under standard contractual clauses.

5. Data Retention

We will only keep your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or tax reporting requirements under Spanish law.

6. Your Data Rights

Because you are located in Spain/EU, you have the following rights regarding your data:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Request that we correct inaccurate or incomplete data.
  • Erasure (“Right to be Forgotten”): Request that we delete your personal data.
  • Restriction & Objection: Object to or restrict the processing of your data under certain conditions.
  • Data Portability: Request the transfer of your data to another organization.

To exercise any of these rights, please contact us at info@deeattire.com. If you feel your rights have not been respected, you have the right to lodge a complaint with the Spanish Data Protection Agency (Agencia Española de Protección de Datos – AEPD).

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